vision
we want to be the household name for all-in-one and on-demand delivery when it comes to everything you need right now and the things you love; be the first Philippine unicorn startup and expand regionally.
mission
as we bridge the gap between online shoppers and offline retailers, we want to spread rainbows and make people’s lives better by providing convenience to shoppers, empowering businesses big and small, and creating jobs and opportunities for Filipinos.
our company
Pick•A•Roo is made up of a fun, bold, and vibrant team of individuals with a can-do attitude. In true unicorn spirit, we embrace the uniqueness of each and every person in the team in order to achieve great visions.
Striving to always be on the right side of innovation, we stay up-to-date with trends and technology to deliver an ever-reliable service built on integrity.
In addition, each and every team member believes in the values of positivity and love; love for self, love for others, love for the company, and love for the brand.
our team
Kevin Tan, Founder
PICK•A•ROO founder Kevin is a familiar face to many and has long been a prominent figure in retail and real estate in the Philippines. Currently, Kevin is at the helm of Alliance Global Inc, a large Philippine conglomerate with interests in food and beverage, real estate, and hospitality. Kevin is the youngest CEO of a major Philippine conglomerate. Most importantly, Kevin is a family man who enjoys raising his two kids with his wife Michelle.
Eric Bataga, CEO
Eric Bataga is a highly accomplished retail executive with expertise in buying, merchandise planning, inventory management, and operations. He excels in building strong business alliances and maintaining strategic relationships. With a background in e-commerce, he has overseen various aspects of online operations and contributed to organizational growth. He joined Pick.A.Roo as Head of Operations progressed to Chief Operating Officer and is now CEO.
want to be a unicorn?
Visit us at: https://www.linkedin.com/company/pickaroo/ for job postings.
help us make Filipino lives better, one city at a time
22 cities
Trusted by over 800,000 users in 21 key cities in just 2 years, enjoy over 1,800 brands and 280,000 items to choose from. Filipinos living here or abroad can enjoy sending groceries, food, and gifts to loved ones in Metro Manila and our other serviceable areas:
Caloocan, Valenzuela, Quezon City, Marikina, Manila, San Juan, Mandaluyong, Pasig, Makati, Pasay, Taguig, Paranaque, Las Piñas, Muntinlupa, Antipolo, Nuvali, Cavite (Bacoor, Imus, General Trias, Damariñas) and Batangas (Lipa).
We deliver quality brands and products from Hilton Hotel to Mcdonald’s, S&R to Farmer’s Market, Dyson to Daiso and everything in between.